No plan, no clear thread
Irregular posts without strategy, audience and goals create no algorithm push and no inquiries. Social media only works with a system, not sporadic content.
We post now and then, but no followers or leads come from it.
Social media marketing
Social media agency Cologne Campaigns for TikTok, Instagram, Facebook, YouTube, LinkedIn and Google
Your customers scroll through TikTok, Instagram and YouTube every day. Are you visible there? We build strategy, create images and videos and run high-performing ads on the platforms that matter for your audience.
Content and ads from one partner
Measurable KPIs
Cologne and across Germany
Get in touch
Free and non-binding · No vendor lock-in · GDPR-compliant
The challenge
Why social media brings no results for most businesses
Posting alone is not enough. These three mistakes cost reach, budget and customers.
Ad budget without results
Clicking boost is not advertising. Without audience definition, creative strategy and A/B tests every euro of ad spend burns without measurable conversion.
We spent €500 on ads and got zero qualified inquiries.
Wrong channel for your audience
LinkedIn content on TikTok or Instagram Reels for B2B buyers: the wrong channel means the wrong audience, however good the content is.
We are active on Instagram, but our customers are actually on LinkedIn.
What you get
What we deliver for you
No theory overload. We work on your real project, with tools that work today.
Social media strategy
Channel selection, audience analysis, content planning and KPI definition. We decide which platforms fit your industry and why. No spray-and-pray.
Content creation: images and video
Platform-native content: TikTok videos, Instagram Reels, YouTube Shorts, Stories, LinkedIn posts and carousels. Optimised for each platform algorithm.
Paid social: ads and campaigns
Setup and management on TikTok Ads, Meta Ads, YouTube Ads, LinkedIn Ads and Pinterest Ads. Targeting, retargeting and lookalike audiences included.
Community management
Reply to comments, manage DMs, respond to reviews. Your brand stays present and communicative even when you have no time.
Reporting and performance analysis
Monthly reviews with KPIs that matter: reach, engagement rate, cost per click, cost per lead and conversion rate. No pretty dashboard with no insight.
AI-assisted content and automation
AI tools for content ideas, image generation and posting automation. More output on the same budget.
Platforms
Channels we cover
| Platform | Best for | Our approach |
|---|---|---|
| TikTok | B2C, 18 to 35, products, lifestyle | Organic plus TikTok Ads |
| B2C and B2B, visual, brand building | Reels, Stories, Meta Ads | |
| B2C, 30 plus, local audiences | Meta Ads, retargeting | |
| YouTube | Explainers, B2B and B2C | YouTube Ads, Shorts |
| B2B, recruiting, professional audience | Organic plus LinkedIn Ads | |
| Lifestyle, DIY, e-commerce | Organic plus Pinterest Ads | |
| Niche audiences, tech, gaming | Organic plus Reddit Ads | |
| High-intent search | Search, Display, YouTube |
How it works
Strong social presence in 4 clear steps
Transparent, predictable, no nasty surprises.
1
Free intro call and analysis
We review your current presence, audience, competitors and goals. You get an honest view of which platforms and formats make sense.
2
Strategy, content plan and quote
Channel selection, formats, posting frequency, campaign structure and budget recommendation. Fixed price, no surprises.
3
Content production and campaign setup
We produce content, launch ad campaigns and go live. All assets submitted for approval. You keep brand control.
4
Optimisation and monthly reporting
No set-and-forget. We review monthly and optimise campaigns and content based on real performance data.
Results
Measurable, not vague promises
Numbers from projects we run.
8+
Platforms
in our portfolio
in our portfolio
20+
Years in
online marketing
online marketing
100%
Content and ads
from one partner
from one partner
DE
GDPR-compliant
Cologne and Germany-wide
Cologne and Germany-wide
★★★★★We had no real strategy before, just occasional posts. Since working with abssn we get qualified Instagram inquiries regularly. ROI was positive after six weeks.
★★★★★TikTok Ads with clear creatives and clean tracking. We finally see cost per lead, not just clicks.
★★★★★LinkedIn for B2B was the right channel. Organic plus ads, monthly reporting without jargon.
★★★★★YouTube Shorts and Meta Ads from one partner. No more freelancer chaos between video and campaigns.
Questions and answers
Frequently asked questions about social media campaigns
TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, Reddit and Google. We recommend the right channels for your audience and industry, not everything at once without strategy.
Costs combine our management fee and ad spend paid directly to platforms. Organic community management from €300 per month. Paid social with content production from €600 per month plus media budget. Transparent quote after a free intro call.
Yes. TikTok videos, Instagram Reels, Stories, LinkedIn posts and more. AI-assisted production on request for faster delivery on the same budget.
Organic posts earn reach through relevance and algorithms. Paid ads use targeting for fast reach and measurable leads. We combine both sensibly for your goals and budget.
Paid ads often show measurable results within 1 to 2 weeks. Organic growth typically needs 6 to 12 weeks for noticeable effects. We combine both for short-term wins and long-term presence.
For meaningful testing we recommend at least €300 to 500 media budget per month per platform. We estimate realistically in the intro call.
Yes, monthly. Reach, engagement, cost per click, cost per lead and conversion rate, clear and understandable.
Yes. Community management is optional. We reply to comments and DMs in your brand voice, promptly and professionally.
Yes. On site in Cologne, Bonn and Düsseldorf and remotely across Germany. Strategy and reviews online or in person.
Be visible where your customers really are
Free intro call, clear strategy, measurable results. No vendor lock-in. We support businesses in Cologne, Bonn and across Germany.
Get in touch
100% GDPR-compliant
Hosting in Germany
No vendor lock-in
Cologne · Bonn · Germany-wide